Original logo on the left. New logo options on the right.
 Inspiration: natural earthy hues pulled directly from native Iowa wildlife.
spacer.jpg
 Initial brainstorming sketches.
 Refined options.
 First logo iteration. Abstracted landscape illustration paired with complementary geometric sans serif typeface Neutra- a graceful, contemporary, and highly legible font that is structured and playful at the same time. Design solution had to be flexible enough to accomodate a likely name change further down the road.
 Second logo iteration based on client feedback. Added agricultural lines and a bend in the river. In collaboration with Matt Steele.
 Third logo iteration based on client feedback. Refined river bend and added more detail to the nearer tree. In collaboration with Matt Steele.
 Sample redesign of an event flier with new branding.
 Sample signpost designating land trust area.
prev / next