I led a refresh of Workgroups' product website. I worked with the Marketing team to build site wireframes and decide on page content. I then created detailed design mockups for each page and worked with a developer to build out the designs into a functional live site focusing on Wordpress CMS integration and responsive mobile optimization. We A/B tested many different things such as button text and color, headline copy, and imagery.

I also worked with the Marketing team to create numerous web ads and landing pages for lead generation. The web ads were originally animated GIFs, with content slowly building in the image. With the landing pages, we again utilized A/B testing to ensure that our content was engaging and generating the highest number of leads.
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