Doing was a Portland-based startup creating a digital marketplace of local experiences, joining together discovery, promotion and booking of events. I worked closely with them to design and build their beta app from the ground up. Our approach was mobile-first but the final product was a fully responsive webapp.

My roles: Brainstorming and needs discovery, rough wireframes, full designs and interactive prototype, and working with development to launch the beta.
We began by documenting all of the product requirements, ideas, concerns and hopes. We decided which features to package in which release and had many planning sessions to discuss our long-term roadmap and vision. After I had a solid understanding of the requirements, I created wireframes to help visualize our plan. We spent a lot of time in the wireframe stage further planning and walking through the user experience. We iterated often and used print outs and whiteboards to collaborate and refine. After that, I began to flesh out the wireframes and design a fresh, modern aesthetic that allows the content to take center stage.
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