Website redesign collaboration project between Gambit and for Duke Performances.

Duke Performances's website needed a clean, modern, and responsive re-imagining. I was responsible for creating the new UI design, working with the client to come up with a solution that fit with their existing brand identity and accommodated the disparate types of content they needed to feature, while bringing the overall aesthetic to a much more forward-thinking, fun and modern space.

We began with wireframes to help plan and document the organizational structure of the new website. After wireframes were agreed upon and we had a solid understanding of the redesign goals, I began experimenting and iterating on potential design concepts. Once a general visual direction was chosen, I designed the rest of the pages to match.
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